Seven ways travel agents can gain new leads
Entrepreneurs are hard workers and always look for ways to increase their travel agent leads. The more leads you receive, the more trips and commissions you will travel agents earn. While it may sound simple, the task of acquiring more travel agent leads can be complicated. Today’s online booking platforms make it easy to create adventures for clients.
As an independent travel agent, you must attract new clients to compete with online booking websites. Your clients can access so much more than any website. You just need to make the effort to demonstrate it.
Here are 7 ways you can attract potential clients, increase your leads as a travel agent and grow your customer base.
Position Yourself As a Specialist Travel Agent
A quick internet search for travel agents will result in hundreds of websites and names. You need to make sure you are offering something unique so that you stand out from all the others. Find a niche market you’re a specialist in, and position yourself accordingly. This will ensure that potential clients find you rather than the opposite.
Refer friends and family to get rewarded
Referring friends and family to travel agents is a tried-and-true method of getting leads. Rewarding referrals can be a great way for new travel agent leads to come up as a reward. People trust the opinions of their friends and family about a company or service.
SCORE, a business consulting company, revealed that verbal referrals have a high conversion rate.
Existing clients can receive a discount, or a gift, if they refer a client who makes a booking for vacation. Offer this to existing clients that leave glowing reviews for you online. Even if you don’t know anyone online, people trust reviews that are left about a product and/or service.
Reward referrals to increase travel agent leads and make existing clients happy. Your travel agency will grow.
Don’t be afraid of complicated trips
If a trip is straightforward, a potential client may be more inclined to book it himself. Don’t shy away from curating fantastically-elaborate vacations for clients because this will surely showcase how valuable your travel agent knowledge and expertise is.
Many independent travel agents fear complicated trips, when they could be making more money. You can also book complex trips and say yes to these other opportunities.
- International Business Travel
- Retirees Can Take Around-the World Trips
- For large groups, vacation packages
- Social Media: Get Active
Social media can be a powerful tool to help you gain more leads as a travel agent. The best thing about social media is that it is completely free and used by millions of people every day. You must stay active to make the most of social media. If you don’t respond to questions or post regularly, users will lose interest in you and you will not be able to attract them to you business.
It doesn’t matter how many hours you dedicate to social media, it’s enough to spend a few minutes each day. To get the most out of social media, you need to be active.
Maintain consistency across all platforms
Even if your experience is limited, you don’t want to appear as an inexperienced or flimsy travel agent. You should think carefully about how your brand image will be perceived across all channels.
- Social Media
- Handling business cards
You can attract clients to your niche market if you keep your eyes on it. It is important to be professional on all social media platforms. Also, keep your photos and posts in good taste.
Continue your travel education and highlight you credentials
Your travel agency experience and continuing education will set you apart. If potential clients see that you are committed to their business, they will be more likely to trust your skills as a travel agent.
Even if your experience isn’t extensive, it doesn’t mean that you won’t be able to find new leads as a travel agent. You can invest in your business by attending a conference on travel and then promoting it. You can even travel on an interesting trip with tips and tricks to pass along to potential clients.
Participate in Lead Generation
It is possible to be perfect in your sales pitch and show your value but still fail to secure travel agent leads. It’s okay to take it all in stride. As an independent travel agent, you are limited in what you can do.
A host agency such as Travel Planners International is an amazing way to increase your travel agent leads. You can get a lot of benefits by being a part of a hosting agency. This will allow you to convert potential leads into returning clients.
TPI has connections with preferred suppliers, so you don’t have to go it alone if you want to be a travel agent. Host agencies can help you get more leads for your business. There are thousands of agents all over the globe who work with them to expand their businesses. Additionally, you’ll have access to cutting-edge travel agency software including robust back office technology for travel agencies.